Transforming Shopify Sales with a High-Performing Native Mobile App
Our client, a rapidly growing home decor retailer in the USA, operated a Shopify store but faced difficulties in fully leveraging mobile traffic for sales growth. Despite a diverse product catalog of over 300 items and a dedicated customer base exceeding 12,000 users, mobile sales remained underwhelming due to an outdated mobile experience and complex checkout process. With mobile traffic making up 65% of their total visits, the client needed a robust mobile solution.
The Challenge:
Before Launching the Mobile App:
Mobile Sales Share: 42%
Mobile Traffic Share: 65%
Cart Abandonment Rate: 28%
Conversion Rate: 2.5%
Objectives:
Boost mobile sales and conversion rates.
Develop a custom native mobile app for both iOS and Android.
Enhance customer retention through personalized notifications.
Simplify the checkout
The Solution:
Crushingtalents developed a personalized native mobile application tailored to the client’s business goals. Using Flutter, our development team ensured a cross-platform experience with seamless integration into the existing Shopify backend. Key improvements included:
Real-Time Product Sync: Automatic updates ensuring up-to-date product listings and pricing.
One-Click Checkout: A simplified checkout process, reducing drop-offs by 18%.
Push Notifications: Personalized campaigns for promotions, cart recovery, and seasonal offers.
Faster Load Times: Performance optimization reduced page load time by 35%.
Enhanced UI/UX: A minimalistic design focusing on intuitive navigation and product visibility.
Customer Account Management: Integrated account features for order tracking and saved preferences.
Implementation Process:
Our structured approach ensured a smooth project delivery:
Consultation & Planning: Identified key challenges and set project milestones.
Design Phase: Developed modern wireframes and visual concepts.
Development: Built a fully customized app with Flutter for iOS and Android.
Testing & Optimization: Conducted extensive performance and usability testing.
Launch & Ongoing Support: Published the app across major platforms with continuous monitoring and updates.
After Launching the Mobile App:
The launch of the custom-built native mobile app marked a significant turning point for the client. Within just three months of going live:
- Mobile Sales Share: Sales generated from mobile devices surged from 42% to an impressive 75%, contributing significantly to the overall revenue growth.
- Mobile Traffic Share: Traffic from mobile devices climbed to 70%, reflecting stronger mobile engagement.
- Cart Abandonment Rate: Reduced dramatically from 28% to 14%, thanks to the one-click checkout feature.
- Conversion Rate: Conversion rates improved from 2.5% to 5.2%, more than doubling the previous rate.
- Customer Retention: Repeat purchases saw a 40% increase, driven by personalized notifications and app-exclusive offers.
- User Ratings: The app achieved a stellar 4.9/5 rating on both the Apple App Store and Google Play, with customers praising its ease of use and speed.
Check what Our Clients Says
Conclusion
CrushingTalents successfully helped the client overcome their mobile sales challenges by developing a state-of-the-art native mobile app, resulting in a significant boost in revenue and customer retention. The seamless shopping experience, faster checkout, and personalized engagement strategies led to long-term growth. If you’re looking to revolutionize your Shopify store and maximize your mobile sales potential,
We were amazed by the results after launching the mobile app. Not only did our sales spike, but customer engagement also improved dramatically. Crushingtalents delivered beyond our expectations.
Kristen Collins Home Decor Retailer