Spam policies for Google web search

Spam-policies-for -Google-web-search

Spam policies for Google web search aim to protect the users and enhance the search results to facilitate them best. Ensuring that the content complies with the policies is important to get a high ranking on Google search results. If you violate Google policies, you ultimately lose the ranking, which affects your SERP.  Google uses human reviews and an automated system to detect violations and take strict actions. 

Common forms of spam include

Certain forms of policies should be taken into consideration strictly.  

Cloaking:

 Cloaking refers to presenting different types of content for users and Search Engines that aim to manipulate the information on Search Engines or mislead the audience.  For example’’ showing a page about cooking food to search engines and displaying a page about how pollution affects. Inserting content that is requested by a search engine, not a human. 

Doorways

Sites or pages that are designed to rank in search results for specific queries that lead the users to useful intermediate pages. For example:

  • Your website has slight variations to the URL and home page to maximize the visibility for any query. 
  • You have a domain that targets a specific area to funnel users to one place only.

Hacked Content:

Hacked Content means you must place data from a site without permission. It gives a poor experience to Search Results and also installs malicious content. For example:

  • Code injection: Hackers can access your website and inject malicious codes. 
  • Content Injection:  Hackers might manipulate the pages and add search engines that can see, but it will be difficult to spot. 
  • Redirects: Hackers might inject codes that redirect users to wrong information or spammy pages. 
  • Page Injection: Hackers can add new pages to your website and add spammy content. 

Hidden text and links: 

The content is written to manipulate the search engines and not to facilitate the visitors.  This type of content is not easily visible to users. For example 

  • Using a white background on white text
  • Using CSS to position text
  • Hide the text behind the images that have been used in the text
  • Using the 0 font size 

Keyword stuffing: 

Overusing or numbers keywords to manipulate search rankings. It usually refers to the practice of repeatedly filling a web page using keywords. The keywords are unnaturally inserted in the content and lose the rankings. For example, keyword stuffing means

  • You have used the number several times without adding the value
  • Blocks and list of cities that the web page is trying to rank for
  • Repeating the same vocabulary again and again sounds unnatural.

 Link spam: 

Manipulating outgoing links or links to your site to manipulate Search rankings. Google uses links that are relevant to web pages. Any links inserted to manipulate the ranking on Search Results will be considered spam. For example: 

  • Selling links for ranking purposes, including’’ 
  • Exchanging money for links 
  • Exchanging services 
  • Exchanging any product or anything for links. 

Several other types of acts, such as scams or fraud, removal of personal information, user-generated spam, thin affiliate pages, and abusive reputations of sites, all fall under spammy content. Google strictly acts against the spam score. If you think that your site is violating Google’s policies, you can report it to improve the website and avoid any penalty. Google deeply focuses on scalable and automated solutions to discover the spam score and solutions. 

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