Evaluating links means setting priority for links you want to pursue rather than ranking them. Check the complete guide about evaluating links.
How to evaluate the links?
Link evaluation is a necessary step for optimizing the website and web pages. If you want to be on Google’s top searches it’s important to use valuable links. When it comes to links quality matters the most than quantity. In SEO, the value links refer to the do follow backlinks within the body text of a page. The relevant keywords are used for the highest-quality backlinks.
Importance of links
The quality of links matters a lot because it determines how many links will be passed from our website. To rank a website the owners should use several techniques and have quality links as well. Usually, links can be evaluated based on some criteria including”
- Achor Text relevance
- Relevancy
- Domain Authority
- Link Location
Evaluation of links is important and useful for best results. There are several ways through which you can evaluate the quality of a Link. One thing is important to recognize links are valued differently by every site. A link that is important for one website might not be for the other one. Links are customized according to the needs of the website. The valuable links provide value beyond SEO. SEO is an art when it comes to evaluating links.
Ways to evaluate the links:
In the perception score, the data comes from a human, not a robot. Let’s find out the most popular way to evaluate the links.
Relevancy
Relevancy is the most important thing for SEO Experts. You can evaluate the quality of a link based on the current outreach. For example. If you running a site about SEO services and the other website which is focusing on the fishing. You cannot replace your links on that website because that niche is different from yours. This will not be a valuable link for your website.
Difficulty Score
Seeing the difficulty of the link is an ongoing process. You can obtain a link and build it on your website. Your experience will guide whether it was a good idea or not. Some factors need to be considered before scoring the difficulty.
- How often the site publishes anything
- How many visitors scroll their website
- See the relationship with your competitors
- Whether they use no-follow links
Hard Number Score
At one time the sites were priced almost exclusively on their PageRank. The number that Google provides us is in the toolbar. PageRank was a Hard Number Score. You can use different tools like Ahref, Moz, and Majestic that have more hard numbers.
Anchor Text
Anchor Text refers to the Clickable text of a link. It helps Google crawlers find a link on the web page and it is possible by using anchor Text. This is a way of determining whether the URL is relevant to the link page. The keyword that is related to the linking page by using target keywords is called quality links. Anchor Text should be relevant to the content of the linking page.
Domain Authority
How the pages fit into the overall domain also plays an important role in backlinks. The orphan pages with no internal links won’t be as useful for your website as non-orphan pages. You can check your domain authority by using different tools including” Aref, Majestic, and Moz.
Link Location
Every link on the website does not provide values. Links that appear on the page will greatly influence your overall website’s performance for SEO purposes. A basic website has 5 sections.
- Header
- Footer
- Right Sidebar
- Left Sidebar
- Body Content
Each of these sections has external links that pass link juice to their target destination page. The location also matters when we talk about link passes. The more a link appears on a higher page the more it’s important and valuable for the readers.
