Low search volume and zero search keywords are the keywords that search either frequently or not at all, according to keyword research tools. However, these types of keywords are still considered valuable from an SEO perspective. If you are targeting a niche market or looking to capitalize on the trends then firstly you should know what are these keywords.
These keywords have a small number of searches per month and are highly specific. No matter if the search volume is low these can still drive highly targeted traffic. People search for these keywords very often thats why their volume remains zero. But despite the zero searches, these keywords attract traffic. They can be related to products, industries, or any long-tail queries that eventually gain traffic.
Zero search volume is the opportunity for content marketers to rank against their bigger competitors. The keyword research tools provide unreliable results about the volume but by targeting these keywords you can take an edge over your established authority in your niche.
How you can get advantages through these keywords?
Zero search keywords can be used in the specific niche to get maximum results. Because you can answer a unique question that hasn’t been answered yet. How to find them?
Keyword Research Tools
Keyword research tools are an extent to get results but keep in mind that these results can be wrong as well. You can use the most trending and useful tools like Semush, and Ahref which extract data from a large number of searches. According to a study by Ahrefs themselves, Google tends to overestimate search volumes by 54%. These tools show results by monitoring people’s activities on browsers.
What Are Zero Search Volume Keywords?
Zero search volume keywords are those that have fewer search results on search engines. These can be zero-volume keywords that have no recent searches at all. These keywords can be used when any trending topic gets potential and people start searching about it. High-volume keywords and long-tail keywords are highly specific but can generate huge traffic margins. You can use low-search keywords when you want to cover a niche for link-building purposes. Because of their lower competitiveness, these keywords make it easy for you to rank on search results and attract more traffic. If you want to establish an authority on any specific topic these keywords will be the perfect choice for you. You do not need to rely on any kind of tool prediction because the most useful tool Semrush shows just 30 percent searching every month but the clicks are more than the searches.
Guide to finding Zero search volume keywords:
See what people are searching for?
The audience’s interest can help to find out those keywords. You can talk to them to get real insights about anything. You can simply create a survey where you can keep notes, record interviews and directly extract ideas from the people. You can search on social media like LinkedIn to know what people are searching for. Simply track your competitors and see what they are using but dont copy them blindly.
Use Google to see what people are searching for there you can find zero-volume keywords for free. With little effort, you can get Google SERP results. Check Google suggestions, Alphabetically SEO points, and related searches and see the section of’’ People Also Ask.
What does Neil Patel Say about zero-volume searches?
According to Neil Patel, the low volume keywords in SEO are common. By focusing on the low-volume keywords you can get success instead of wasting lots of time on the highest-competition keywords. These keywords are easy to rank and become a reason to get more traffic with minimum effort. You can generate relevant traffic and better conversion by targeting long-tail keywords, and niche optimization keywords.
Reasons to Target Low-Volume and Zero-Volume Keywords
There are many reasons why you need to target the low-search keywords and zero-volume keywords including.
Trending topics get more potential: The new and trending topics get more attention and ultimately potential and this helps you to get traffic on your searches. Because if you have relevant keywords with low search and target you can get a boost.
Answers to customer queries: You can give answers to customers’ queries about anything. Use free long-tail keywords with high ROI. It will turn your visitors into conversions.
- So create content that is around the pain points of the customers.
- Write about specific products or services
- Add FAQs and other problem-solving content.
Use Long-Tail Keyword That Contains a High-Volume Keyword
Long-tail keywords are phrases that contain more than four words, and oftentimes, they have a high search volume keyword in the middle. These keywords give benefits ranging from lower competition to higher results. Several things can help you to find like People May Ask, Google Searches, and AI Overviews. You can get extra visibility online.
If You’re Covering a Niche Topic
Covering a complete niche topic means that you are using such keywords whose volume is low but still can boost the results. Like the Tennis game. Although it does not have great searches still people can search for those products through which they can improve their skills and use the same keywords that you have targeted. So, by focusing on something like ‘’ Smart Racket for Tennis’’ you can get relevancy and opportunities for affiliate links in that niche.
So, finding low search volume keywords is a great way to get traffic to your website, whether you’re just starting or making sure your site is getting good relevancy. By building links, answering customers’ questions, handling customer queries, and low-cost pay-per-click you can just focus on several types of keywords that can give you good results.
FAQs:
How to find zero search volume keywords?
You can find search volume keywords through different ways including Google Search Console Queries, Google Search Suggestions, and Google Search’s People Also Ask.
How to speed up SEO?
SEO takes time to give results. But you can improve the speed of your website through different things like upgrading your technical SEO skills, optimizing content, and using high-quality backlinks. Regular upgrades can make significant changes in ranking the website.
What is SEO best practice?
SEO best practices include different things line on-site optimization, keyword research, and backlink building. By implementing these practices, you can increase the website’s visibility and attract more organic traffic.
