Gaining attention for your products can be difficult in the competitive world of e-commerce. Online shops can use Google Merchant Center’s array of tools to display their goods to millions of potential buyers via Google Shopping. The Product Feed Report “More Found By Google” is one of the most useful tools in Google Merchant Center. This blog can help you showcase your product listings and increase your exposure by providing you with information about Google and how your product data would be used by Google to reach the audience.
What does Google Merchant Center mean?
Here is a brief explanation of Google Merchant Center before we get into the report’s details. Using the Google Merchant Center, online merchants can provide Google with their product data for use in Google Shopping advertisements and other Google services. This can help ensure that customers throughout Google’s network see your goods.
Analyzing the Product Feed Report “More Found By Google”
One tool in Google Merchant Center that can assist you in understanding which of your product attributes Google recognizes and uses is the “More Found By Google” Product Feed Report. This report presents more product information that Google found in your product feed, which may have yet to be completely clear or completely used at first.
Why Is This Report Important to You?
Your product data may have gaps that the report might point up. You may raise the caliber of your product feed by learning what Google considers relevant. The other beneficial points are given here,
- Improved Visibility: Higher data quality increases the likelihood that your products will appear in relevant search results, which could result in more people seeing them and possibly more purchases.
- Boost Insights: This section offers practical advice on improving the performance of your product listings on Google Shopping.
How do you get the “More Found By Google” product feed report?
Simply follow the given points to get help from this feature.
- Just get login access: If you have a Google Marchant account, open your Google Merchant Center account and log in to gain full access.
- Find Report portion: Locate and select the “Reports” tab from the menu on the left, and you will find the “More found by Google.”
Simply select the “More Found By Google” report that appears. Clicking on it will open the detailed report.
What are the key Features of the Report?
The report contains many features that will provide you with the most important and valuable information about your product data:
- Product feature: This section lists additional features that Google has identified from your feed. Features like color, size, material, and brand can significantly impact how your products are displayed and matched to user searches.
- Data Quality Score: This score helps you understand the quality of your product data. Higher scores indicate that your product feed is comprehensive and well-optimized.
- Actionable Recommendations: Google provides specific recommendations on improving your product data. These recommendations are based on the additional attributes found and how they can be better utilized.
How to Use the Report to Optimize Your Product Listings?
Identify weak points in the product features that Google has discovered. Compare this list to your original product feed. If Google has found updates that need to be added or utilized in your feed, you must update your listing, including these updates. If Google has discovered new things like “color,” but it is missing from your feed, adding this information can make your listings more relevant and complete.
To gain a higher data quality score, you must improve your data quality score. This will help you ensure that your product feed is accurate and available in detail.
To optimize the product listing, you need to stay updated with new insights and opportunities. You also need to check “More found by Google” regularly. Regularly refining your feed product will help you maintain high visibility and performance.
What are the advantages of The “More Found By Google” Product Feed Reports?
There are many advantages of these features. Some common points are given here,
Increased Sales: Your listings become more relevant to prospective buyers as you improve the quality of your product data, which raises the likelihood that a transaction will be made.
Improved User Experience: Accurate and thorough product listings help users locate precisely what they’re looking for, which improves the purchasing experience.
Competitive Advantage: By optimizing your product feed to Google’s observations, you can outperform rivals who might not be making the most of this technology.
Effective Ad Spend: You can make the most of your advertising money by using better-performing ads based on high-quality product data.
